How Uno Answers works
A follower comments a keyword on an influencer’s post. Uno Answers replies privately from that influencer’s own Instagram account with your offer, follows the conversation, and tracks every click back to the creator who drove it.
A brand writes the campaignKeywords to watch for, the Instagram handles allowed to join, a landing page, and the messages — a welcome plus up to nine follow-ups. The builder shows the conversation as it will arrive.
Influencers connect their own accountEach one opens a private invite link, enters an access code, and approves on Instagram. Only handles on the campaign’s list can join, and they can disconnect at any time.
A follower comments a keywordOn any post by a connected influencer. Keywords match whole words, any case, with or without a hashtag.
The welcome arrives as a private replySent from the influencer’s account within seconds, optionally with reply buttons. Each person gets it once per campaign, however often they comment.
Each reply sends the next messageText, images, cards or a carousel, at a pace that keeps the influencer’s account inside Instagram’s limits.
Clicks are attributedLinks in the messages are tracked per campaign and per influencer, with bots and link previews excluded.
Uno Answers uses Instagram’s official APIs. Nothing is scraped, and no password is ever shared with a brand.
Setting up a campaign
In your workspace, open Campaigns → New campaign. You will be asked for:
- Keywords — the words that trigger a reply, one per line. Matched as whole words, any case, with or without a hashtag.
- Influencer handles — only these accounts may connect. Removing a handle later disconnects that influencer immediately.
- Landing page — where the tracked link goes. It must be https.
- DMs per influencer per hour — the pace. Lower is safer for a new account; your plan sets the maximum.
Writing the messages
Message 1 is the welcome, sent as a private reply to the comment. It is text, optionally with reply buttons. Everything after it is sent one message per reply, and can be text, text with buttons, an image, a card or a carousel.
Write @{{username}} anywhere in the welcome to greet the commenter by their Instagram handle. If Instagram does not give us the handle, it reads “there” instead.
Hi @{{username}}! Thanks for commenting 🎉
Want this year's festive offers?Cards, carousels and reply buttons appear in the Instagram mobile app. On the web, people see the message text instead, so keep the text meaningful on its own.
Inviting influencers
The campaign’s Influencers tab shows an invite link and an access code. Send them separately — a link on its own is not enough to join, and the code never changes. The influencer opens the link, enters the code, and approves on Instagram.
Every attempt appears under Connection attempts with its outcome, so you can see exactly why someone did not get through: a handle not on the list, an account that is not a Business or Creator account, or a sign-in finished in a different browser.
Reading the results
| Number | What it counts |
|---|---|
| Matched comments | Comments containing one of your keywords, on a connected influencer’s post |
| Welcome sent | Private replies delivered |
| Follow-ups sent | Messages after the welcome, across the whole sequence |
| Follow-up rate | People who replied at least once, divided by welcomes sent |
| Link clicks | Clicks on tracked links, excluding bots and link previews |
| Click rate | People who clicked, divided by people who replied |
A campaign’s Results tab also lists recent interactions with their outcome — sent, rate limited, or failed with the reason Instagram gave. Growth plans and above can export the full list as CSV.
Conversions are tracked-link clicks; there is no downstream conversion signal.
For influencers
You were sent a link and a code by a brand you are working with. Connecting lets their campaign reply, from your account, to people who comment a specific keyword on your posts.
- You approve the connection through Instagram itself. The brand never sees your password.
- It applies to the campaign you were invited to, and only to comments containing that campaign’s keywords.
- Replies are paced to stay within Instagram’s limits for your account.
- You can disconnect whenever you like, from the opt-out link in the conversation. Your stored access is deleted immediately.
- Your account must be a professional one (Business or Creator) — that is Instagram’s requirement for this API.
Privacy & data
We store as little as the job allows:
- Not stored: message text, commenter usernames, commenter Instagram ids.
- Stored: a salted one-way hash of each commenter, so nobody is messaged twice; which keyword matched; whether a message was delivered; whether a link was clicked.
- Influencer access tokens are encrypted, tied to the account they belong to, and deleted the moment an influencer disconnects or is revoked.
Instagram users can ask for their data to be deleted at any time: see Delete your data. Requests from Meta are honoured automatically. Full details are in our Privacy Policy.
Requirements
- Influencer accounts must be Instagram Business or Creator accounts.
- The brand needs no Meta app of its own — campaigns run on the Uno Answers Instagram app.
- Instagram allows one private reply per comment, so a welcome is sent once per person per campaign.
- Later messages are sent in response to a reply, which is what Instagram’s messaging rules require.
Questions that need a person: contact us or email hello@unoanswers.com.
FAQ
Whose account sends the messages?
The influencer’s. They approve the connection through Instagram’s official Business Login, and the brand never sees their password. A brand cannot message anyone through an influencer who has not connected.
What do you store about the people who comment?
No message text, no username, no Instagram id. Each commenter is recorded as a salted one-way hash, which is enough to avoid messaging the same person twice and nothing else. Reports show counts and outcomes, never conversations.
Can an influencer leave?
Yes, at any time: every conversation carries an opt-out link, and the brand can revoke them from the dashboard. Revoking deletes the stored access token immediately.
How many DMs can go out?
Two limits apply. Each influencer account has an hourly pace (30–200 depending on the plan) that protects it from being flagged by Instagram, and each brand has a monthly allowance. Both are visible in the dashboard, and sending stops when they are reached.
What happens to a comment that does not match?
Nothing is sent. It is recorded as “no keyword”, so you can see the campaign is working.
Do we need our own Meta app?
No. Campaigns run on the Uno Answers Instagram app; influencers connect their own professional accounts to it.
Can two campaigns use the same keyword?
They can, but on a shared influencer the older campaign receives those comments. The builder warns you while you type.
Is there a conversion number?
A tracked-link click is the last thing we can see. We do not claim purchases or attribute revenue, and every report says so.
Ready to turn comments into conversations?
Launch your first keyword campaign this week. We handle the Meta setup with you.